Data-driven marketing is dead. Long live insight-driven marketing! There is a continuous discussion around data, data-driven marketing and how focusing on them companies will be better and win at the market. Though it is obviously good that more decisions and actions are done with better knowledge and understanding of the situation, data-driven as a term easily drives us off track from gaining the biggest competitive advantages and growing companies market shares even faster. Let me explain what is not optimal in data-driven marketing. Data-driven easily guides us thinking that data already has all the answers. We just need to look at it, draw a line and look through that line…